Golf equipment brand Callaway has withdrawn a disputed golf club advertisement featuring Good Good.
The step followed intense online backlash over the promotional video. Critics labelled the advertisement tone deaf, with many women sharing strong criticism over claims that the video depicted violence against women.
Callaway released a formal statement after deleting the golf club advertisement. The intense response to the Good Good commercial also affected related projects. The unfolding situation delayed a planned Big Break reboot by one week following the backlash.