Stan Sport has secured the English Premier League TV rights in an A$800 million agreement. The Australian said that Nine, the parent firm, recorded an own goal with the rights acquisition. The rights deal ensures the Premier League shown on Stan Sport.
Nine controls Stan Sport. This agreement is described as a huge gamble that the EPL can drive subscriber growth for the on-demand service. The Australian called the move as an own goal, a term for a painful misstep.