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By Michael Brown • Updated Oct 5, 2026 at 04:30
Meet the Gen-Z High Rollers Dominating the Prediction Markets - WSJ

Kalshi's Strategy for Younger Audience

Kalshi, a platform for prediction markets, is attracting Gen-Z users with promotional codes like CBSSPORTS55 and ODDSCHECKER, offering bonuses for sports betting. The platform's self-exclusion safeguards are under scrutiny after a banned bettor lost $25,000, indicating potential issues with its safeguarding measures. The platform's recent offers and user engagement highlight its growing popularity among younger demographics.

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