Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Channel 4 and Channel 5 unveil advertising partnership

Channel 4 and Paramount's Channel 5 have finalised a game-changing commercial alliance. Channel 4 will assume control of Channel 5's ad sales, shifting the in excess of £300 million contract from Sky. The combined sales operation will advertise both stations from 2027. This arrangement delivers a single offering for brands. The statement came on 16 September 2026.

Sources & References